eBay: the largest buyer pool, a fee on every sale

eBay has the biggest audience for farm equipment parts of any single online marketplace. Buyers searching for a John Deere hydraulic pump, a Case IH PTO shaft, or an aftermarket belt kit show up in volume, and eBay listings frequently rank well for specific part queries. The tradeoff is the fee structure: parts sold under the eBay Motors Parts & Accessories category carry a final value fee of 13.6 percent on the sale price up to $7,500 for sellers without a store, dropping to 11.5 percent on the first $1,000 per item with a Basic Store subscription, then 2.35 percent on the amount above those thresholds, plus a small per-order charge. On older salvage parts or low-margin wear items, that fee eats into margin quickly. eBay rewards high-volume sellers who can maintain listing quality, handle returns professionally, and ship reliably.

TractorHouse: the equipment marketplace, not a parts marketplace

TractorHouse is the leading online destination for buying and selling agricultural equipment in the US and carries over 400,000 equipment listings. It has a dedicated attachments and implements section where parts sellers can also list. Where it is strong: dealers and operations listing whole tractors, combines, balers, and planters alongside the implements that go with them. Where it falls short for parts-only sellers: the primary audience is equipment buyers looking for their next machine, not parts hunters tracking down a specific component for the one they already own. Sellers focused on individual tractor parts and smaller items typically see more parts-qualified traffic through other channels. Dealers who want one platform for both whole-equipment listings and major assemblies find the audience overlap useful.

Machinery Pete: per-listing pricing, real farm audience

Machinery Pete draws around 1.4 million unique monthly visitors from the farming community and has a dedicated section called Pete's Shed for parts, tools, and items under $1,000. Listing in Pete's Shed costs $10 per month per item; standard equipment and higher-value component listings run $50 per month each. That per-listing model is not a commission, since you set your price and keep the full amount, but if you carry a large inventory of individual parts, the per-listing costs accumulate faster than a flat subscription would. For operations with a manageable number of higher-value components who want to reach 1.4 million farming buyers directly, the audience is real. For yards or stores with hundreds of individual SKUs in active inventory, per-listing pricing is an expensive way to achieve full coverage.

Facebook Marketplace and Craigslist: free, local, no protection

These cost nothing and reach buyers in rural and agricultural communities, which are well-represented on Facebook in most US markets. For heavy drivetrain components, full implements, and parts where local pickup makes more practical sense than freight shipping, the local reach is genuine. Beyond Marketplace, active Facebook groups for specific tractor brands (John Deere collectors, Case IH operators, and older Allis-Chalmers communities, for example) have members posting want-to-buy requests regularly. The downsides are consistent with any unverified platform: no buyer protection, lowball offers, no-shows, and you personally answer every inquiry. Free on fees, expensive on time.

AnyPartsHub: lead-first, flat fee, no commission

AnyPartsHub works in the opposite direction. Instead of listing parts and waiting for a buyer to find them, you receive buyer requests. A farmer or ag operator posts the specific part they need (equipment year, make, model, and part name), and the system matches that request to verified sellers based on brands, part categories, and service area, and you respond only to the requests you can actually fill.

There is no listing to maintain, no relisting when a part sells, and no commission when you close a deal. Pricing is a flat monthly subscription, so a busy harvest-season week doesn't get taxed twice. The platform works for ag salvage yards parting out older John Deere and Case IH tractors that OEM dealers no longer support, dealership parts departments fielding online requests during planting and harvest, and independent aftermarket stores selling filters, belts, and hydraulic wear items where OEM dealer pricing is the main point of comparison. See how it works for farm equipment parts sellers, then choose your business type: salvage yards and recyclers, dealer parts departments, or independent aftermarket stores. Then create a seller account to start receiving matched requests.

Quick comparison

  • eBay: large national buyer pool, 13.6% (11.5% with Basic+ Store) final value fee, you list and ship each part.
  • TractorHouse: the leading US ag equipment marketplace, better for whole-machine and attachment listings than individual parts.
  • Machinery Pete: 1.4 million monthly farming audience, $50/month per listing ($10/month for Pete's Shed items under $1,000), per-listing costs add up at scale.
  • Facebook / Craigslist: free and local, no buyer protection, high time cost per transaction.
  • AnyPartsHub: buyers post the exact part they need, you respond, flat subscription, no commission, verified seller profile.

Which one is right for you

If you move a high volume of parts and can absorb per-sale fees, eBay's reach is the strongest single channel. If you run a dealership that also lists whole machines, TractorHouse fits naturally alongside your existing workflow. If you have a manageable inventory of higher-value components and want direct reach into the farming community, Machinery Pete works for the right part mix. If you want qualified buyers who already know what they need, without listing overhead or commission, a lead-first marketplace gives you a low-risk base that doesn't take a cut of every deal you close. Most farm equipment parts sellers do best on more than one channel, with a flat-fee platform as the anchor. See plans.